Exterior Appearances

Have you ever walked past a store window and just had to go inside to check it out because of the window display? I have! The window display can either invite you in or make you walk the other way. The exterior appearance of your business can make or break you. Your window displays should give customers a little taste of who you are before they ever step foot through the door. You want to arouse their curiosity to the point that they just have to come inside and check out your merchandise. I love to go to Gatlinburg, TN and walk the strip downtown. Their window displays beckon to the tourists. What better way to market your products than with an interesting preview of what you have to offer showcased in your store windows!